
WELCOME TO THE
Storyteller’s desk.
A creative platform & portfolio for storytelling and marketing leadership.
WHAT’S INSIDE?
Writing, Marketing & everything in-between.

Between two worlds – for more than a decade I have lived in the bookish universe of writing, wether as journalese, or, more recently, in publishing. After launching countless brands, I now consult for, and manage, tech companies and soletraders who are on marketing journeys.
Formally, and on the surface, cainebird.com is a portfolio. In its more casual moments, it’s a project of writing and maketing. An excuse to be creative.
After many designs, this site ended up in-between many commitments. In one instance, it’s a writing platform, a place to muse, often and in abundances, when I spare a few hours at my armchair. On the other hand, it’s a space of celebration – projects, comissions & clients all feature here.
ON EDITORIAL.
With over a decade in journalism, my bylines stretch from national newsrooms to specialist publications.
I’ve developed a practiced narrative muscle and a sharp editorial eye—writing designed to draw readers in close.


ON MARKETING.
A seasoned digital growth specialist with time spent running content for an agency, my leadership leans into the zag—the strategic swerve that helps tech and SaaS brands stand out before the scroll moves on.
As a strategist, I help brands capture the imagination of consumers online—turning curiosity into connection, and connection into momentum.
FROM THE WRITING DESK.
Exclusive on cainebird.com, you can discover orginal opinions, marketing insights, collaborations, and so much more.
